Phoenix Software Review 2025 – Is IMU Really The Best Choice?

The digital world is changing faster than ever, and that means that good website software is a must. Especially for companies and entrepreneurs who want to get started online. I myself have noticed often enough how important it is to choose the right tools, especially if you are serious about growth and findability. In this Phoenix Software review, I'll take you through what this popular SEO-friendly website builder has to offer. Think about things like the design options (can you make something unique yourself, or will it remain standard?) to how good the customer service really is. This article will give you all the information you need, so that you will not be faced with surprises when you get started.

With the Phoenix software you have a reliable, SEO-friendly webpage builder in your hands

What I really like about Phoenix is how SEO-friendly the platform is. It's designed to make search engine optimization a lot easier, without having to spend hours getting lost in technical details. That saves so much time and hassle. Plus, the built-in analytics and reporting tools allow you to see exactly how your website is performing and where you can improve. That makes it a really powerful tool if you're serious about getting serious about online visibility.

What is also nice about this software is how reliably it works. They use the latest technology and security to protect your website from hackers and other risks. That gives a bit of peace of mind, especially if you are serious about your business. And if something does go wrong? Then you can count on their technical support 24/7. So you're never alone when you need help with a problem on your website.

Another great advantage of the application is its user-friendliness. The software provides an intuitive drag-and-drop interface that allows you to easily add and move elements. You'll also get access to over 70 sample website templates and themes, so you can quickly set up a professional-looking website.

All in all, this SaaS application is an excellent choice for anyone looking for a reliable, SEO-friendly, and easy-to-use website builder. Whether you're looking to set up an e-commerce website, start a blog, or create an online portfolio, this cloud application provides the resources you need to achieve your online goals.

Tonny Loorbach and Martijn van Tongeren

In 2010, Tonny Loorbach founded the IMU (Internet Marketing Union), with the aim of helping entrepreneurs with online marketing. He started from his own home at the kitchen table and developed the website software Phoenix. Tonny specialized in search engine optimization and published his bestselling book " Targeted SEO “. Over time, he shifted his focus to conversion optimization and neuromarketing, partly due to his passion for psychology. Today, in addition to making humorous comments and innovative presentations, Tonny focuses on the strategy of the IMU.

Martijn van Tongeren once started as a customer at IMU, but soon discovered how much he enjoyed helping entrepreneurs with their websites. Through his commitment and hard work, he grew within the company and eventually even became a co-owner. He is a true expert when it comes to marketing funnels and segmentation and is responsible for the day-to-day management at the IMU. Within the team, he is known as an enthusiastic and connecting force, who always works with full focus on good results. Together with Tonny, he is the energetic and cheerful face of the IMU.

What is the Phoenix website software from the IMU?

Phoenix is an all-in-one web design solution that allows you to quickly create your own stylish website without the need for technical knowledge. In addition, web hosting is provided at the same time as the Phoenix system is purchased. Tonny has chosen this because web hosting is a big factor in the findability, speed and security of your site. Since this is taken care of for you, you don't have to search for a hosting provider and you can put all your time into your website or online store.

Since the introduction of the program in 2010, there have been numerous updates and more than 1,600 entrepreneurs use it. Many entrepreneurs choose Phoenix because of the ease of use and because you can have a website up and running in no time.
The template library has over 70 template choices for creating all kinds of websites. Of course, you can also build your website from scratch. However, instead of making time to do this yourself, you have the option of outsourcing the building of your website. That is also possible at the IMU. The advantage of this is that you can be sure that everything is set up correctly and that you can get the most out of it.

In addition to Phoenix, the IMU offers several software applications. These are all aimed at making online marketing easier for entrepreneurs. For the Phoenix software, extensive research has been done into what is important for online marketing and what functions are needed to make your website perform optimally.

Is Phoenix SEO optimized?

Do you want to create a website and do you want more visitors? Phoenix software has all the SEO features you need to rank high on popular search engines like Google and Bing. SEO (Search Engine Optimization) is an essential part of ensuring that your site is seen by potential customers, so why not make sure your website is up-to-date with the latest trends? At the IMU, they keep a close eye on new SEO trends. They do this to give everyone who is a customer and uses the software the opportunity to rank high in Google and/or Bing!

Smart content

A strong example of this is the smart content module. This module automates the interlinking of all pages on your Phoenix website, creating a web of interlinked pages. This helps to improve your website's ranking in Google's search results.

Turbo snippets

Another interesting addition are the so-called "turbo snippets". These are small popovers that appear when you hover your mouse over a hyperlink. The popover shows a short description of what the intended page is about. The purpose of this feature is to keep visitors on the website for as long as possible. In my opinion, this is a nice feature.

Content kanon

Within Phoenix it is possible to create a "content cannon". This is best thought of as a comprehensive online knowledge base or library on your website. A knowledge base offers the advantage that you can offer large amounts of information in a structured way to your website visitors and Google. It also shows that you are an authority in your field.

Phoenix also allows you to enable Accelerated Mobile Pages (AMP). These are stripped HTML pages from your normal web pages. The advantage of AMP is that your pages load super fast on your smartphone, which then benefits your search engine ranking. You can recognize AMP pages in the search results by the lightning bolt icon.

Offer of all kinds of conversion techniques

To generate more leads, customers, and sales, the Phoenix software offers various conversion optimization techniques. These include the following techniques to get your attention.

Pop-up

For advertisements, calls-to-action or leads, you can use a pop-up. In many cases, a popup can be shown after a certain period of time, scrolling, or by using an exit popup when visitors to your site decide to leave your website.

Exit intent

A pop-up banner may appear if someone has the intention to leave the web page on a computer or smartphone. This can be a mouse cursor or a back button.

Timed pop-up

A pop-up that is timed can be an effective tool in your marketing strategy. This pop-up is shown after a certain number of seconds, which works better than a pop-up that is shown immediately when opening a page. Visitors often find a direct pop-up intrusive and can leave the website as a result. It is therefore wise to give visitors a chance to view the content of the website before the pop-up appears. This increases the chance of a higher conversion rate. While it still doesn't offer a guarantee, a timed popup is a better option than a direct popup.

Ribbons

If you find pop-ups annoying, you might want to consider using ribbons instead. Ribbons are similar to pop-ups, but they appear vertically on the screen. They attract the attention of your visitors, but are much less distracting.

Magnets

A magnet is, as it were, a soft version of the pop-up. The advantage of using a magnet as a pop-up is that it is usually not experienced as a nuisance. Unlike a pop-up, the content is not blocked and can actually be a valuable addition to the article. However, a disadvantage is that many visitors may quickly click away the magnet out of habit, without even looking at its contents.

Boombox

A boombox pop-up takes over the entire screen and the underlying content is completely hidden from view. It is impossible to bypass this pop-up. Therefore, it is recommended to use this type of pop-up only in exceptional cases. While some pop-ups can still be ignored by visitors because they are not too disturbing, this is not the case for boombox pop-ups. This is only used when the visitor has the intention to leave the page (Exit intent).

Call-to-Actions

A Call to Action (CTA) is an invitation to perform a specific action, such as signing up for a service, purchasing an item, or downloading a file. CTAs come in many forms, such as text, buttons, or graphic elements, and can be used on websites to prompt visitors to take an action that benefits the business. Examples of common CTA goals include increasing sales conversions, collecting leads, and email sign-ups.

Reading progress indicator

With a reading progress indicator, you can encourage your website visitors to continue reading the article. This progress meter shows how far the visitor is in reading the article and motivates them to continue reading, because the brain is not used to leaving something unfinished.

Countdown timer

The main purpose of a countdown timer is to create a sense of urgency and give the feeling that "time is running out". In addition, online businesses use countdown timers to count down to when a special discount or offer becomes available. It can be used to spark curiosity and keep people interested and coming back.

Do you want to attract the attention of your visitors? Create a free giveaway! With the above conversion techniques, you can show these giveaways on certain pages and thus reach more readers. For example, you can give away informative tutorials, step-by-step plans or other valuable (free) content.

Phoenix website examples

A lot of impressive websites have already been built with Phoenix software, and for good reason. Think, for example, of modern webshops, personal blogs and professional company websites. A client of mine recently launched a website for his local gym, complete with a booking engine and SEO friendly pages. Another example is a coach who easily sells sessions and arranges registrations for webinars via his site. What strikes me is that Phoenix doesn't limit you in what you can make. It's flexible enough for all kinds of businesses, from small contractors to larger enterprises.

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Use of the Phoenix Software (14 days free trial)?

You can choose from the subscriptions below. All 14 days free to try!

Choose Lite >>

14-day free trial

Kies Premium >>

14-day free trial

Kies Ultimate >>

14-day free trial

Website built by a Phoenix expert

With the knowledge and experience of an expert, you can be sure that your website will be optimized for search engines, that the design matches your target group and that the conversion optimization is in tip-top shape. This way, your website will not only become a representative online presence, but also a real customer magnet. So what are you waiting for? Invest in the future of your company and have your Phoenix site built by an expert!

A good website is really indispensable if you want to get serious about your business. It is not only your digital business card, but also the place where customers learn more about your services or products. I myself have often seen how important it is that a website is not only beautiful, but above all works well and really converts visitors into customers. With the Phoenix page builder, you can easily build and improve a website. Still, to be honest, if you want to get the most out of the software, it is useful to call in a Phoenix expert. He can fix just those technical details that you might not be able to figure out yourself.

To Assembly Service >>

Price Phoenix website made

If you want to create a professional website with Phoenix software, you may run into a number of challenges. You need time to set up the basic structure of the website and you need to have enough expertise to turn your ideas into practical solutions. However, don't let this be an obstacle for your business! The online marketing & web design professionals of the IMU are here to help you. They offer the expertise to set up and streamline your website while saving you time in the initial stages.

Do you also want such a website?

For € 4950, you get a website that is functional and fully optimized.

The Phoenix assembly service for having your website made

The Phoenix assembly service helps you with everything you need to create a strong website. They start by developing a corporate identity that really suits you and your company. Then they create smart templates for all your pages, so that your website not only looks good, but also scores well in search engines and converts visitors into customers.
What I like about this service is that they really support you from A to Z. You don't have to figure everything out yourself, and that saves a lot of time and frustration. This way you can get the most out of your website, without having to immerse yourself completely in the technology.

What does the assembly service team have in store for you?

Structure
Your website will be set up with the best possible structure
Main Pages
The most important pages of your website are designed and populated by the team in line with the menu
Conversion pages
The team designs different types of pages, including opt-in pages, sales pages, quote pages, upsell pages, and thank you pages.
Blog / Kennisbank
A blog structure and, if desired, a knowledge base structure is created for your website.
E-mail marketing
They take care of integrating email marketing software and opt-in forms on your site.
Contact forms
Contact/quotation forms are created, tested and placed by the assembly service team.
Analytics
A connection is made between your website and Google Analytics.
Facebook pixel
The facebook pixel is placed wherever it is needed.
Design help
The unique design for your website is completely arranged and taken care of.

What makes Phoenix from IMU special compared to WordPress, for example?

WordPress has been the most popular platform for building websites for years. It's easy to use, free, and you can choose from thousands of plugins and themes – both free and premium – that allow you to customize your website to your liking. Ideal if you want to create a unique site. But to be fair, all those options also have a disadvantage. You have to know a bit about it, especially when it comes to the technical side.

What makes WordPress so appealing?

SEO friendly: WordPress naturally ranks well in search engines. With handy plugins, such as Yoast SEO, you can optimize your website even better for findability. This is really a must if you want to be visible online.
Flexible for all kinds of websites: Whether you want to create a blog, portfolio, online store, or business site, WordPress can handle it all.
Perfect for a lot of content: If you have a website with a lot of pages and posts, such as a news platform or knowledge base, WordPress is ideal because of its easy-to-use content management system.
Simple e-commerce: With plugins like WooCommerce, you can add an online store to your site in just a few steps. This way you can sell products directly.
Popular worldwide: Because WordPress is so widely used, there is plenty of support available. From forums to tutorials and specialists, you're never alone.

While WordPress has a lot to offer, it's not ideal for everyone. Especially if you're an entrepreneur looking for something that's really simple and easy to use, without spending hours on settings and technical details. With WordPress, you often need plugins to make your website work properly, and sometimes even some coding knowledge. And while the platform itself is free, the costs for hosting, premium themes, and plugins can quickly add up. If that's not quite your thing, a platform like Phoenix can be a godsend. It is easier to use and often a lot clearer in terms of costs.

How Phoenix Helps You Build a Website: 6 Benefits of This Easy-to-Use Tool

If you want to build a website that's easy to manage and hassle-free, Phoenix is a great choice.

1. Easy and fast to use

With Phoenix, you can build a website without the need for technical knowledge. It works with a simple click-and-drag system, so you can see results quickly. Make adjustments? It's just as easy. You don't have to deal with complicated codes or settings.

2. Blazing Fast Load Times and SEO-Friendly

Of course, you want to rank high in Google, right? Phoenix is fine. The websites are optimized for speed, which not only improves the user experience but also helps with your findability. Fast-loading pages keep visitors on your site and allow Google to give you a higher ranking. In addition, you get useful tools to improve your SEO – super useful if you want to grow online.

3. Selling Digital Products and Generating Passive Income

Always wanted to earn while you sleep? With Phoenix you can! You can easily sell digital products like e-books, online courses, or memberships. Ideal if you want to create new income streams or generate passive income. Do you want to know how to get started? I have a free step-by-step plan ready for you!

4. Cost effective

With Phoenix, you don't have to use expensive plugins, themes, or developers. Everything you need is already in the platform. That not only saves you money, but also a lot of hassle.

5. Scalable

Whether you're just starting out or already have a growing business, Phoenix will simply grow with you. You can expand and customize your website as your business grows, without any technical limitations or additional complications.

6. Always mobile-friendly

Did you know that most people nowadays visit websites from their mobile? With Phoenix, you don't have to worry about that. Everything is automatically adapted for laptops, tablets and smartphones. No hassle with manual setup, your website will always look great no matter where your visitors look.

With Phoenix you are financially smart. You don't need expensive plugins or developers to create a good website. Everything you need is already included, saving you a lot of money and hassle.

Excellent support from IMU

IMU's support is a real strong point. Do you have a technical issue or just a question about their services? They are always there for you. What I like is that the employees are not only knowledgeable, but also friendly and willing to go the extra mile. Moreover, you can approach them in both Dutch and English, which makes it accessible to everyone.

Getting in touch is super easy through their online chat or email. And the best part? They respond quickly, often within 24 hours. This makes IMU one of the better companies when it comes to customer service within the marketing world. They make you feel really helped, and that's pretty rare these days.